SPEAK+ Week Two

Here we are. Week Two of SPEAK+.
Time to move from clarity to confidence.

The process of stepping into your power as a Thought Leader can be an emotional roller coaster. One minute you might be feeling endless energy as you pursue your soul-deep vision of being on “stage” while the next you wonder what you have to share and if anyone will even want to hear anything you have to say.

Self-doubt is NOT a reflection of ability—it’s a quality of being human. It’s not self-sabotage unless you let it self-stop you.

Recently I was booked as a keynote for an event I have been going after for over three years! I have been wanting this gig for a long time….and then I got it (yay!)…and do you know what my first thought was? I mentally asked myself, “Am I going to stack up to the other speakers that I know have been on that stage? What if I suck?” Ahhh to be human. Isn’t it great?

There is, in all of us, a small voice that asks us to stay safe. To not put ourselves in a place that invites judgement, failure, risk, challenge, discomfort and pain. This voice begs us to play small. This voice asks us to hide from possibility.

YES. YOU. CAN. Ready to step in front of fear and create the impact you know you are meant to?

Let’s get to it.

Week One of SPEAK+ was all about CLARITY—> to create clarity around the impact you seek to make. Why do you want to get on stage and, most importantly, what do you want to say?

You asked yourself these three questions.

1. What is your expertise?

2. What experience do you want your audience to have when listening, absorbing and using your thought leadership?

3. What impact do you want to make?

Now let’s take these insights and create your own Impact Statement. Ohhhh exciting right?

Week Two of SPEAK+ is moving from CLARITY to CONFIDENCE.

Note: when I say confidence I don’t mean the cool swagger of getting on stage and delivering a kick-ass 1 hour keynote or totally engaging 3 hour workshop. I am referring to confidence around OWNING your expertise and impact. This internal confidence is fuel for all you do in the next 10 weeks (and beyond). Ok, back to the Impact Statement :)

An Impact Statement is a powerful articulation of what you offer your audience. This will change over time as you evolve and grow as a thought leader and teacher. For now, the goal is to land on one sentence that shares your expertise and the impact you create.

Here is my example: Trisha empowers professionals to engineer an elevated WorkLlife experience that is more productive, fun and fulfilling.

This is an example from a speaker friend of mine: Michelle Cederberg is a High Performance Optimizer, energizing people and organizations to ignite their best performance and productivity.

Your Impact Statement is the foundation to all your teachings, content creation and marketing. It’s important. It’s short. It defines what you bring to the “stage” in one sentence.

This is the Impact Statement Formula:
Expertise + Experience + Impact (Results) = Impact Statement

Play around with the wording. Brainstorm different versions.
Stay connected to your expertise, the experience you bring to the stage and the impact you make on those who hear your teachings (the results).

Remember: it doesn’t have to be perfect…but it does need to feel aligned.

This is only week two of this program and I am asking you to create something that can be very hard to do. It’s not easy to take all the ideas you have about what you can offer and distill it down to one sentence! I 1000% get that.

I promise the first 4 weeks are the “hardest” (depending on your perspective) but by doing this internal/reflective work the next 8 are going to be much more fun and productive.

Clarity now will lead to loads more courage and momentum moving forward. #trusttheprocess

Your Action Steps for this week…

• Create your Impact Statement and share in the SPEAK+ Private Facebook Group . We are here to cheerlead you on (plus I will offer thoughts as well so share away!)

• For 1on1 clients please refer to your google doc for additional action steps and customized feedback.